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What Marketing Agencies Don’t Want Hairstylists to Know About Getting Clients

What Marketing Agencies Don’t Want Hairstylists to Know: How to Get the Same Results Without Paying Thousands

 

Marketing agencies don’t want you to know this, but their entire business model relies on overcharging for services that can be done faster, cheaper, and more effectively.

 

Most hairstylists don’t realize marketing agencies outsource their work to offshore VAs—while charging them thousands per year. Learn how to hire your own VA, get the same results, and stop overpaying for visibility.

 

🚨 Here’s the truth: They’re not running your marketing themselves.

 

They’re outsourcing the actual work to offshore virtual assistants (VAs) for $5-$10/hour—while charging you $1,000-$5,000 per month.

 

Not sure if an agency is using this model? Click here to see how to find out. 

📌 In this post, you’ll learn:

  • How agencies actually run (and why they charge so much)
  • The step-by-step process to hire your own VA and get the same results for a fraction of the cost
  • Exactly how much it will cost you (spoiler: WAY less than an agency)

If you’re tired of wasting money and want a smarter, more profitable way to market your business, keep reading.

 

 

The Truth About Most Marketing Agencies: They’re Just Middlemen

Most hair stylists and beauty business educators think when they hire a marketing agency, they’re getting a team of highly trained experts carefully crafting their online presence.

🚨 The reality? Agencies are outsourcing most of the work to offshore VAs for $5-$10 per hour—while charging you thousands per month.

Here’s how it actually works:

1️⃣  You pay an agency $2,000 - $10,000 per month for “full-service marketing.”

2️⃣  You fill out an exhaustive and extensive client onboarding brief.

3️⃣  The agency uses offshore VA's combined with ai to create EVERYTHING - your branding, your copy, your marketing strategy.

4️⃣ The agency hires a VA in the Philippines or India for $5-$10/hour to do the actual work.

5️⃣ They hand you the results and act like it was done by a high-end expert team.

 

The worst part? You could be hiring the exact same VAs they’re using—for a TINY fraction of the price.

 

✨Get the guide to hire a va here✨

 

📌 So why pay thousands when you can hire your own VA, get the same results, and keep everything running for almost nothing?

 

 

Step-By-Step: How to Hire Your Own Offshore VA & Put Your Marketing on Autopilot

 

💡 Want to get more clients without spending hours on marketing? Follow this step-by-step guide to hiring your own VA and let them run your marketing—just like an agency would.

 

Step 1: Define What You Want Your VA to Do

Before hiring, decide which tasks you want to outsource. Here’s what agencies typically have VAs do for their hairstylist clients:

✔ SEO & Visibility Setup – Updating your Google Business Profile, optimizing your bio, and improving your website’s search ranking
✔ Social Media Management – Scheduling and posting Instagram content
✔ Client Retention & Rebooking – Sending out pre-written rebooking messages
✔ Blog & Content Updates – Posting salon-related content to improve visibility
✔ Email Marketing – Sending simple automated email sequences

All of these tasks can be handled by a VA, saving you hours each month.

 

Step 2: Find & Hire a VA (For Less Than You Think)

Instead of paying an agency thousands, you can hire a skilled VA for $5-$10 per hour from top virtual assistant platforms.

📌 Where to find reliable VAs:

  • OnlineJobs.ph (Best for hiring in the Philippines)
  • Upwork (Freelancers from around the world)
  • Fiverr (One-time or ongoing services)
  • FreeUp (Pre-vetted virtual assistants)

💡 How much does it cost?

  • Entry-Level VA (General admin, scheduling, content posting) → $5-$7/hour
  • Skilled VA (SEO, blog writing, content marketing) → $7-$12/hour
  •  

📌 Estimated Cost: You can have a VA run your marketing for as little as $200 per month—that’s 10X cheaper than an agency.

 

 

Step 3: Give Them the System (So You Stay Hands-Off)

👉 Here’s where the Booked in 30™ system comes in. Instead of trying to train your VA from scratch, hand them a done-for-you system and let them implement it for you.

Your VA will:
✔ Copy + paste your optimized bio & business description → So your name shows up where blonde clients are searching.
✔ Schedule 30 days of Instagram content → So your social media stays consistent.
✔ Update your website & booking page → So more people actually book you.
✔ Send rebooking messages → So past clients come back sooner—without you chasing them.

📌 Set up the system once, let your VA handle the rest, and put your marketing on autopilot.

 

📌 The Cost Breakdown: Agency vs. DIY VA

💰 What an agency will charge you:

  • SEO & visibility services → $500 - $2,500 per month
  • Social media management → $1,000 - $5,000 per month
  • Blog & content updates → $150 - $500 per month
  • Email marketing & client rebooking → $100 - $500 per month 

 

📌 Total agency cost: $5,000 - $30,000+ per year

💡

What hiring your own VA will cost:

  • $5 - $10 per hour for a skilled offshore VA
  • $200 - $400 per month for part-time marketing help
  •  

📌 Total DIY VA cost: $2,400 - $5,000 per year (saving up to 90%)

 

☝️ That’s the exact reason agencies don’t want you to know about this!!

Instead of paying them thousands, you can have your own VA handle everything for a fraction of the price.

 

 

📌 How to Get Started: Skip the Agency, Hire Your Own VA, and Stay Fully Booked

Most hairstylists don’t have time to figure out marketing. That’s why they hand it over to agencies—but now, there’s a smarter way.

 

Booked in 30™: The Blonde Authority Kit gives you a plug-and-play system that your VA can set up for you.

📌 Step 1: Get Booked in 30™ and set up the system once.
📌 Step 2: Hire a VA and hand them the system to manage.
📌 Step 3: Watch your marketing run itself—without paying an agency a fortune.

 

 

FINAL THOUGHTS: Take Control of Your Business Without Spending $$$ On An Agency

 

Marketing agencies aren’t the future—they’re the past. AI and automation will replace the agency as you know it within 3 years.

Smart stylists will take control NOW. The ones who wait? They’ll still be paying $10,000+ per year for a middleman that doesn’t need to exist anymore.

📌 You don’t need an agency. You don’t need to waste thousands. You just need a VA and the right system.